karenldale@yahoo.com
I am a professional and creative Account Manager with experience in marketing and photography, ambitious for a chance to shine and excel in the Marketing world. I have real hands on approach and pride myself on forming strong relationships with my clients am an excellent communicator. I am proactive in my approach to any task and spot potential to expand on projects. Being organised is who I am as well as what I do, demonstrating high levels of commitment in all I undertake. I thrive on high expectations, tight deadlines and challenges; I always see a project through to the finish and aim to over deliver no matter what is required of me. Given the chance I will strive to succeed in whatever task I am given, injecting enthusiasm and passion on my way.
06/2011 – Present Delineo – Account Manager
Key Tasks
- Managing accounts for all the businesses within The Co-operative – including Travel, Pharmacy and Funeral. Alongside several other clients in the Financial, Building Trade and Law sectors.
- Experience with production such as design for print – POS/Promotions/ Brochure/ DM /Media adverts
- Experience with web, social media / media campaigns, Microsites/ Eshots
- Knowledge in Google Analytics / Adwords / Pure 360
- Production experience – liaising with 3rd parties, briefing for estimates, commissioning work and quality control.
- Deadline and budget management, including initial quotations, billing, monitoring and forecasting.
- Project management from conception to delivery, receiving and writing briefs, delivering briefs to Creative’s, art workers and copywriters, taking client amends to final concept presentation.
- Accounts management – estimate - billing – forecasting – third party quotations
- Highly organised, motivated and enthusiastic, proactive in approach to any task set
- Good communicator and interpreter of briefs, understanding the needs and wants of clients and considering their budgets, branding and market
- Pick up new skills and processes quickly and enthusiastically
- Managing multiple clients and projects, allocating resource and time efficiently and effectively
- Problem solving – understanding what is required and finding efficient ways of making it happen
Key Tasks
- Managing multiple accounts for big brands such as Adidas, Reebok and all areas of The Co-operative
- Managing up to 20 live projects at any given time.
- Experience with Pitches , tenders and strategy, from research to presentation
- Experience with production such as print , web, radio and social media / media campaigns
- Production experience – liaising with 3rd parties, briefing for estimates, commissioning work and quality control.
- Deadline and budget management, including initial quotations, billing, monitoring and forecasting.
- Project experience such as – design for print – POS/ window vinyl / brochure/ DM
- Project management from conception to delivery, receiving and writing briefs, delivering briefs to Creative’s, art workers and copywriters, taking client amends to final concept presentation.
- Commissioning photography and radio for cohesive campaigns
- Concept presentation to clients, along with cost breakdown and timing plan
- Traffic management – managing the traffic from account management through to the creative department, including time management of the creative department
- Accounts management – estimate - billing – forecasting – third party quotations
- Tracking of hours against cost – profitability reports - Job tracking across all accounts
- Office management duties – all ordering of office material and payment of suppliers
- Highly organised, motivated and enthusiastic, proactive in approach to any task set
- Good communicator and interpreter of briefs, understanding the needs and wants of clients and considering their budgets, branding and market
- Pick up new skills and processes quickly and enthusiastically
- Managing multiple clients and projects, allocating resource and time efficiently and effectively
- Problem solving – understanding what is required and finding efficient ways of making it happen
- Developed an integrated campaign for a medium sized client, solely responsible for implementing the media schedule. Devised strategy for marketing activity, a 2 year forecast.
- Assisted with the implementation of the new business system, compiled database of over a thousand new leads and recommended a new tailored software system (CRM)
- Made clients aware of social media and how this can be added effectively into their marketing mix.
Key tasks
- Managing the photography, set design, styling and delivery of multi million pound projects for international clients.
- Project timetabling, scheduling and resource management and allocation.
- Project management from conception to delivery, receiving and writing briefs, delivering briefs to photographers, stylists and set build.
- Deadline and budget management, including initial quotations, billing, monitoring and forecasting.
- Experienced in client liaising including concept pitching, style/concept boards and presentations.
- Project management of Web, POS, Packaging and Print, from location, room set, tabletop and model photography
- Liaising with other agencies and studios to achieve project completion.
- Daily and monthly reviews and reporting on ongoing and future projects
- Instigated the review of client website, took initiative to produce a breakdown of website journey / messages and imagery – examining the content for brand compliancy and presented alternative concepts. This led directly to the client reviewing the imagery on site and ultimately led to more photographic projects for our company and increased revenue
- Solely responsible for the image selection and editing of over 2000 images for the re-launch of a multinational firm’s website, coordinating and writing the photography requirements and brief.
- Assisted in developing an online approval site for Client approval of Photography and Artwork.
- Assisted in the development and ongoing maintenance of image management system with over 170,000 images. Managing the storage, organisation, and image filename conventions for web allocation and image selection and editing.
- Studied and Gained a professional certificate in Marketing in own time whilst managing many key accounts, and multiple projects
- Querying and processing unmatched invoices, ensuring all work is Sarbanes Oxley compliant.
- Dealing with supplier queries and producing invoices.
- Statement reconciliation and discrepancies, processing journals to cross charge cost centres.
- Producing monthly GR/IR processing and reconciling company credit cards.
- Proactively archived over seven years of Business Accounts.
- Manager of Michelin guided restaurant, responsible for a close-knit team.
- Front of house responsibilities, building customer relationships, dealing with problems & queries.
- Responsible for management of up to 115 covers and a staffing team of over 15.
- Involved in generation of ideas to increase revenue, advertising and promotions.
- Responsibilities include cashing up, customer relations, bookings, stock ordering and control.
09/2008 – 09/2009 MACCLESFIELD COLLEGE
Chartered Institute of Marketing - Professional Certificate in Marketing.
I enrolled on this course as part time study whilst in my current role at Hangar Seven
3-year BA (Hons) Graphic Design (2nd Class Honours, 2nd Division)
Including modules in: Desktop publishing, Multimedia Graphics, Graphics for the web, Photography Art Direction, Advertising, Branding, Marketing and Packaging.
BTEC National Diploma Foundation Studies in Art and Design (with Distinction), specialising in Graphic Design.
09/2000 – 07/2002 EATON BANK HIGH SCHOOL, CONGLETON
A-levels - English Language (c) Art and Design (c)
09/1998 – 07/2000 WESTLANDS HIGH SCHOOL, CONGLETON
GCSEs 1 A*, 3 As, 5 Bs, including English, Maths, Science, Art textiles, Graphics.
SUMMER 2006 Staffordshire University
- Produced final show for design exhibition.
- Wide range of design projects including web design and development, advertising campaigns, editorial design, logo design, photographic manipulation.
- Studied Fine-art, textiles, fashion, 3D design, illustration, art history, photography & graphic design.
- Gained distinction for final degree exhibition – specialising in Graphic Design.
- Worked on live YCN and Roses competition briefs.
- Designed and built website for professional photographer
- Commissioned experimental graphic arts piece for Astra Zenica (pharmaceuticals company).
- Web design for holiday home rentals.
- Designed and coordinated invitations, place settings, table plan and menu’s for weddings and private functions, through associations of pecks restaurant and personal contacts.
DESIGN PROGRAMS
- Proficient in Adobe Photoshop.
- Experience with Dreamweaver and Illustrator.
- Proficient in Microsoft office including Word and Excel.
- Experience with SAP systems and Filemaker Pro.
- Proficient at using both Mac and PC.
- Certificate in Advanced Web Design – Level Two (2010)
- Certificate in Web Design – Level One (2009) - currently studying Advanced Web Design
- First Aid in the work place certificate (2008) - completion of a week course and passed final exams.
• Member of the chartered institute of marketing, attending conferences and lectures
• Member of Staffordshire creative network, discussing creativity in Staffordshire, creative businesses and opportunities.
• Attended design conferences in New York and Amsterdam
• Art, Photography and design go without saying, from an early age I have always had an interest in creativity and all its applications – especially branding
• Learning new skills- studying on the demanding CIM course whilst working full time, has led me to learn other new skills such as web design, I enjoy trying new things and love to be busy
• Mountain biking, Hiking, Canyoning and Kayaking – I like a challenge and will try anything once.
•Social media marketing is something that I have worked on and am also interested in, in my spare time.
• Board member of a local group of volunteers, organising an arts and culture / food and wine festival in Macclesfield
• Travel – I love visiting new countries and although my travelling started relatively recently I have visited many different places, Marrakesh, Slovenia, New York, Croatia. I love visiting places of natural beauty combined with history and architecture.
